Pixel Terms‍

Last Revised: January 1, 2025

IMPORTANT NOTICE: THESE PIXEL TERMS ARE SUBJECT TO THE BINDING ARBITRATION AND CLASS ACTION WAIVER PROVISIONS SET FORTH IN THE GENERAL TERMS.

These Pixel Terms (“Pixel Terms”) apply to all Companies that enable to use of a tracking pixel (“Pixel”) via the Services to measure conversion traffic on Company’s website related to a campaign. These Pixel Terms form a legally binding contract between Beeswax IO, Inc. (“Beeswax”) and Company and, separately, Universal Ads and Company, supplement the General Terms and Advertiser Terms, and form a part of the Agreement between the parties. In the event of a conflict between the General Terms or Advertiser Terms and these Pixel Terms, the terms that are more restrictive on the Company or more protective of Universal Ads will apply. All terms not otherwise defined herein shall have the same meaning as set forth in the General Terms, Advertiser Terms, or applicable Supplement Terms.

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1. Authority to Contract

The person entering into this Agreement on behalf of Company affirmatively represents that they have sufficient legal authority to enter into this Agreement on behalf of Company and to bind Company to the terms and conditions of this Agreement. Universal Ads and Beeswax rely on this representation in entering into this Agreement.

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2. Beeswax Pixel

Company acknowledges and agrees that its use of this functionality is based on a Pixel operated and maintained by Universal Ads’ affiliate, Beeswax.  Company agree to follow any specifications from Beeswax that are provided to Company related to its use of the Pixel.  Company authorizes Beeswax to share all data collected by the Pixel on Company’s website with Universal Ads.

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3. Implementation and Removal

Company is solely responsible for its implementation of the Pixel on Company’s website. Unless Universal Ads expressly authorizes in writing, Company will not: (a) modify, alter, or change the Pixel; or (b) manipulate or “piggyback” on the Pixel. Company acknowledges that Universal Ads and its affiliates will not be liable for any unlawful or unauthorized use by Company or any third party, of any data obtained through use of any Pixel. Further, Universal Ads disclaims any responsibility for or liability as a result of any impairment of Company’s website caused by the Company’s implementation or use of the Pixel.

Universal Ads may remove or pause any Pixel at any time in its sole discretion.

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4. Privacy

Company must post a privacy notice on its website that complies with applicable laws, including making all necessary disclosures related to the use of the Pixel to collect visitor information from the website. Company represents and warrants that it will remain solely responsible for providing all consumer notices, offering all required consumer choices, and honoring any applicable opt-outs or other choices related to its use of the Pixel. Company acknowledges that Universal Ads’ use of any data provided by Company that includes personal information, may be considered “sale,” “share,” and/or “targeted advertising” for purposes of all applicable laws and that Company is responsible for ensuring that the Pixel is not used to collect any personal information from a website visitor that that opted-out. Company represents and warrants that it remains responsible for receiving, verifying, and responding to all consumer requests related to their use of the Pixel.

The personal information collected by the Pixel is disclosed for limited and specified purposes related to providing the requested Services.  Universal Ads agrees to comply with applicable privacy obligations and to provide the same level of privacy protection as required by applicable privacy law.  Company make take reasonable and appropriate steps to ensure that Universal Ads uses the transferred personal information from Company’s website in a manner consistent with applicable privacy law.  Universal Ads will notify Company if it determines that it can no longer meet its obligations under applicable privacy law related to the personal data collected by the Pixel.  Upon notice, Company may take reasonable and appropriate steps to stop and remediate unauthorized use of personal information by the Pixel, such as by removing the Pixel.

Company represents and warrants that:  (a) it will not provide any data from any website (or a portion thereof) that is directed to children under the age of 13 or that is known by Company to originate from a child, as defined by the Children’s Online Privacy Protection Act and its associated rules; (b) any data collected from Company’s website (i) has been collected in accordance with all applicable laws, privacy policies, and applicable industry self-regulatory principles or rules that are applicable to Company, (ii) the use of such data by Universal Ads and its affiliates will not violate any laws or the rights of any third parties, and (iii) Company has the rights (including any necessary consumer consents) to collect, use, transfer, and disclose the data for the purpose for which it is being provided; and (c) collect or use any data from the Pixel, including but not limited to identifying any individual or household, retargeting an audience (except as permitted through the Services), or developing or enhancing a profile of an individual, household, or device.

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5. Miscellaneous

Universal Ads may update the Pixel Terms at any time. Company agrees that Universal Ads may notify it of any such updates via email or by posting the updates to the Services. Company agrees to be bound by those updates if it, including through its Users, accesses or uses the Services after those updates become effective. Unless expressly agreed to in a writing signed by Universal Ads that specific references superseding these Pixel Terms, nothing contained in any purchase order, invoice, insertion order, or other agreement will in any way modify, supersede, or add any additional terms or condition to these Pixel Terms.

If any provision of these Pixel Terms are found to be invalid, illegal, or unenforceable in any jurisdiction, the remainder of these Pixel Terms shall remain in full force and effect.

We reserve all rights not expressly granted to Company.