Simplify end-to-end campaign execution with our trusted partners.

From production to performance, the Universal Ads Business Partners Program connects you with vetted, industry-dominating partners, who make it easy to launch and optimize TV campaigns.

Take your ads the extra mile with the help of the Universal Ads Business Partners Program.

You have enough on your plate running your business. Let our partners take your ads the rest of the way. Our team has thoroughly vetted these partners and are confident they are the best in the industry.

Connect Universal Ads with the tools & services you love.

Measurement Partners

Our Measurement Partners specialize in advanced analytics, including incrementality testing and attribution— so you can isolate the impact of your CTV campaigns with confidence. Go beyond basic metrics and unlock deep insights into how your ads are influencing behavior, lifting brand perception, and driving real business outcomes.
adrsta

AI native causal measurement platform offering incrementality, MMM, optimization and always on experimentation to deliver defensible ROI insights across channels.

Fairing

In-moment attribution surveys, purpose-built to improve your marketing measurement.

Fospha

The only full-funnel MMM delivering ad-level insights daily. Built for teams to grow DTC, Amazon, and beyond.

Growth By Science

Helps marketers and ad platforms apply the right technologies and methodologies to build world-class measurement program

Haus

World-class causal inference tools, empowering businesses to make data-driven decisions rooted in science.

Incrmntal

INCRMNTAL lets you measure the true effectiveness of your advertising budgets.

Measured

Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands.

M-Squared

Causal attribution experts delivering bespoke incrementality testing, feasibility analysis and shared measurement frameworks trusted by marketing and finance.

Northbeam

Reveals what actually drives revenue across channels using MTA, MMM, and incrementality so teams can cut wasted spend and grow profitably.

Paramark

Unify your measurement — incrementality testing, Marketing Mix Modeling, and growth advisory — all in one place.

Prescient AI

Our marketing mix model shows you precisely which channels drive revenue — so you can reallocate spend and grow faster.

Stella

Enterprise grade incrementality testing and MMM for ecommerce brands, delivering causal answers without last click bias or six figure contracts.

Triple Whale

Measurement. Analytics. AI. Creative. Automation. Everything you need to scale, in one easy-to-use platform.

WorkMagic

Optimize with confidence by backing every decision with incrementality, powered by WorkMagic's Triangulated Measurement.

Creative Partners

Captivate CTV audiences with creative that performs. Universal Ads' creative partners offer everything from full-service production to cutting-edge Gen AI tools that help you scale video content quickly and cost-effectively. Whether you're building ads from scratch or optimizing existing assets, our partners help you create impactful stories designed for the connected TV experience.
Canva

Captivate CTV audiences with creative that performs. Universal Ads Creative partners offer

Creatify

Paste a product URL. Get 10 video ads. Test what converts—automatically.

Lemonlight

End to end video production partner helping brands quickly and efficiently create high quality video through a simple and transparent process.

Marpipe

Marpipe turns your product feed into your brand’s best catalog ads.

Spaceback

The most efficient, authentic, and effective way to reach audiences with your best social

Waymark

Waymark helps you launch campaigns faster, scale effortlessly and drive real revenue.

Want to explore more possibilities?

If you have something specific in mind, and aren’t finding what you need, connect with us. We’re always expanding our network. Book a quick call with our team, and we’ll connect you with the right solution.

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Become a Universal Ads
Business Partner

Do you have a service or technology that can help advertisers? Reach out here.