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Why TV works & why Universal Ads wins
Bringing together the power of TV with the precision of paid social with no hidden fees
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Beyond the scroll
How TV drives performance for emerging brands
Social media has long been the go-to for emerging brands—easy to buy, manage, and measure.
But what happens when you add streaming TV to the mix?
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Announcement
June 16, 2026
Premium Baseball Inventory Is More Accessible Than Ever with Universal Ads
Premium pro baseball inventory used to demand big budgets and high minimums. UA opens baseball's biggest moments to advertisers of any size.
Case Study
June 5, 2026
Helping Local Pizzerias Get a Slice of the Pie with TV Advertising
Independent pizzerias now have an advertising channel long dominated by national chains and they’re seeing firsthand how it drive results
Performance
June 5, 2026
Why More DTC Brands Are Going All-In on Streaming TV
The TLDR? If you're a brand looking for ways to grow sales, Universal Ads is your solution
Announcement
May 20, 2026
TV That Drives Downloads: Universal Ads Now Supports Mobile App Measurement
With Universal Ads, advertisers can run App Promotion campaigns on premium TV with no added markups
Announcement
May 13, 2026
Connecting Universal Ads to Your AI Tools: The Universal Ads MCP Beta
We're investing in making Universal Ads a native part of the AI tools you use every day
Performance
May 6, 2026
The Next Generation of TV: Performance You Can Easily Measure
How Universal Ads Connects TV Ad Exposure to Real Outcomes
Partnerships
May 13, 2026
How Our Expanded Business Partners Program Makes It Easier for Brands to Launch, Optimize, and Measure Performance TV
We’re proud to welcome Adrsta, Fospha, Lemonlight, M-Squared, Northbeam, and Stella to the Universal Ads Business Partners Program
Marketing
February 24, 2026
A Perspective on Performance TV: What 2025 Clarified—and What Comes Next
The question isn't whether TV can drive results. It's whether platforms can remove friction for brands to test, learn, & scale confidently
Marketing
January 21, 2026
AI, CTV & Measurement: Key Takeaways from CES 2026
Here are three emerging trends we think marketers should pay attention to right now based on what we heard at CES
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