TV Advertising Just Got a Digital Makeover—Here’s Why Universal Ads Is Built for Performance Marketers to Drive Results

For years, TV advertising has felt out of step with how modern marketers operate. While search and social platforms let you target audiences, optimize in real-time, and track performance down to the dollar, TV remained rooted in high-ticket Super Bowl spots and awareness-only measurement. The launch of Comcast’s Universal Ads changes that.

Performance Driven TV Advertising

Think of it as TV advertising built for the digital marketer—with the setup, targeting, control, and performance tracking you expect from social platforms, now applied to premium TV inventory directly from the biggest publishers in the business. Universal Ads’ self-service ad platform offers:

• Precise targeting: Reach specific audiences based on location, demographics, viewership and more.

• Real-time attribution: See how your ads drive site visits, sign-ups, and purchases.

• Publisher direct access: Access premium video inventory straight from the publishers that produce the content, cutting out middlemen and layered fees.

• Marketing API: Enables developers to build reporting, measurement, creative generation, and other applications

• Creative generation: Free, automated AI creative production sourced from your website or social channels if you don’t have commercials ready to go.

Whether you're a high-growth D2C brand, a regional business, or an emerging startup looking to scale, advertising on TV, Universal Ads can drive real results without unnecessary fees.

The data backs it up: TV drives results, no matter your brand size.

• CTV delivers an ROI 30% higher than other media channels while only representing 7% of total media spend (MediaPost)

• 43% of viewers report making a purchase after seeing a CTV ad (WorldMetrics)

• Brands that integrate TV with digital channels report a 65% higher impact on sales (GlobeNewswire)

‍Premium Partnerships

Our platform, which is built on robust FreeWheel technology, connects buyers and sellers, allowing them to transact directly without any hidden or unnecessary fees. In partnership with some of the industry’s leading publishers, we provide our advertisers with the premium, brand-safe inventory that reaches over 90% of US households. Our partners include A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.

With Universal Ads, TV is no longer out of reach. It's no longer just for awareness. It’s a performance channel that drives real sales, real efficiency, and real growth—and it’s now accessible to every brand, regardless of size. If you’re looking to scale beyond the limitations of paid social or search, it might be time to turn on the TV.

Stay Up to Date

To help advertisers better navigate the premium video landscape, we are excited to launch the Universal Ads blog. Here, we will share insights into the ever-changing world of performance TV Advertising, best practices to drive results, and case studies that showcase the power of TV and partnership with Universal Ads. For the latest news and insights, make sure to check back regularly and follow us on Linkedin.

Want help building a performance TV strategy that fits your budget? Let’s talk.

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